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The Karey Northington Podcast

Jan 4, 2021

Welcome back to the first episode of 2021! In this episode, our host Karey is joined by the couple behind The Good in Media, Danny and Brianne Hoefelmann. The Good in Media is the team behind this podcast, and this episode is a behind the scenes look at how they got started, their mission, and what it’s like working with your spouse. As someone who has struggled with mental illness and other challenges with his previous job, he shares what it was like going from being fired from his job and deciding to build a business based around the good in the world around us. As their business has grown, Danny’s wife Brianne has now joined the business full-time and they are sharing their story of growth within their business, and as a couple!

03:00 What is The Good in Media? How did it get started?

06:40 How did you guys pivot when Danny lost his job?

10:40 Was it hard to let Brianne in and get help when struggling with your mental health?

13:15 How you can face the same problem as a team together.

15:00 After giving yourself one month to hit your first financial goal, how did you go about starting your business?

17:20 The power of podcasting, and building community.

20:15 What are some things you considered with starting to work together?

24:20 What was it like putting in your two weeks and taking the leap to work together?

30:00 What is the meaning behind The Good in Media?

35:40 The question we ask ourselves to know if it is something that will make us “happy”.

41:00 How do you communicate what needs to be done in the business and in the home?

43:40 The importance of setting goals and being flexible on your journey to reach them!

45:15 How we communicate as a family about work and deadlines that need to be met.

52:30 What tips would you give to anyone going through mental health struggles?


Connect with The Good in Media on Instagram: @thegoodinmedia

Or reach out to Danny and Brianne on their personal Instagram accounts!
Brianne @briannehoefelmann

Danny @thegooddanny


Connect with Karey on Instagram: @kareynorthington check out how you can work with Karey on her website: